So we all know the value of having capital behind us when we are wanting to start a business right? Everyone talks about how it is so important blah blah blah….. but I bet you also know, or at least have heard of someone who has started with absolutely no capital and made fortunes!
Ok ok, so I hear you say yes Kim we have (Richard Branson is someone if you don’t have one yet)… but how did they do it??
Well that my friend is what I am here to share with you, because I believe there are more valuable things to your entrepreneurial success that just capital…
1. Time
Time is more valuable than capital. Time is the most valuable asset we’ve got. You can’t share it, save it, borrow it, stop it…. time is always ticking, we have about 300 000 +/- hours in our lifetime and once that’s gone that’s it. So the time you set aside to invest in your enterprise should be invested wisely.
Time properly invested is worth a fortune; Time wasted is worth nothing. So with smart investment we now have Capital Time.
2. Desperation
This creates the ultimate leverage for action. Those people you know (of course no one reading this blog) who may be investing in procrastination…. Desperation is the quickest way to get out of it.
A client of mine recently who was starting her own business said “Kim I can’t afford to put food on my table I’ve got to make this work.” My clients first ‘real’ investment into her business was desperation. So that was what it took to create the leverage my client needed to take action and invest her time smartly in her business. She decided in that moment of desperation that it was more painful to stay ‘hungry’ than to take action in her business.
She now has a successful retail store where she provides exceptional service day after day to her happy clientelle. Best of all she is happy… and well fed!
Desperation can be a powerful incentive. When you say, “I must.”
3. Determination
Determination says I will. So when at first desperation makes you act, when it makes you say “I must do it now” what happens when you hit a road block or an obstacle? They are inevitable, so what happens then? Now what must you invest?
4. Courage
Courage is more valuable than capital. If you’ve only got $1 and a lot of courage, I’m telling you, you’ve got a good future ahead of you. Courage in spite of the circumstances, because it only shows up when we need it, in the moment… it’s not getting posted to us!
Humans can do the most incredible things no matter what happens. We have all heard the stories haven’t we?
Stories where human beings have overcome unbelievable tragedy through their courage and determination. It’s humans. You can’t sell humans short. Courage in spite of, not because of, but in spite of.
So now that you have overcome adversity by pushing through here’s what comes next…
5. Ambition
“Wow! So now you’ve overcome one hurdle, you can over come another, because you now have reference points for success. You start to notice the small wins, you start to believe and become driven by your dreams and goals for your future.
6. Faith
So now you believe you’ve got something to offer. You start to believe in yourself. “Oh my I’m going to pull this off!” the self talk gets better, more positive. An investment in your self esteem is unmatched by any other.
What if you had a thriving business? A million dollars? But you had no faith?
You’d be poor. You wouldn’t be rich. There is would be no richness in your life. So build up to it, acknowledge it, and have a little faith!
Now here is the next one, the thing that breeds millionaires…
7. Ingenuity
Putting your brains to work. Probably up until now, you’ve put about 1/10 of your brainpower to work. What if you employed the other 9/10? You can’t believe what can happen. Humans can come up with the most intriguing things to do. Ingenuity. What’s ingenuity worth? A fortune. It is more valuable than money. All you need is a $1 and plenty of ingenuity. Figuring out a way to make it work, make it work, make it work.
8. Heart and Soul
What is a substitute for heart and soul? It’s not money. Money can’t buy heart and soul. Heart and soul is more valuable than a million dollars. A million dollars without heart and soul, you have no life. You are ineffective. But, heart and soul is like the unseen magic that moves people, moves people to buy, moves people to make decisions, moves people to act, moves people to respond.
Heart and soul is what makes you your business!
9. Personality
So you’ve got plenty of personality, so lets spice it up a little. You’ve go to get your personality to a point where it can be at home anywhere. Develop it in such a way, by managing your state and your mindset, so that it is effective every day. No matter who you connect with, a child or a business person, a rich person or a poor person.
I like to call this behavioral flexibility. And as you know – the law of requisitevariety states “the person with the most flexibilty controls the system.”
So get it developed so you can communicate and connect with anyone, anywhere, this means you have the opportunity to have a unique relationship with whomever you meet. Quite important if you are in business I would imagine?
And lastly, let’s not forget charisma and sophistication. Charisma with a touch of humility. This entire list is more valuable than money. With one dollar and the list I just gave you, the world is yours. It belongs to you, whatever piece of it you desire whatever development you wish for your life. I’ve given you the secret. Capital. The kind of capital that is more valuable than money and that can secure your future and fortune.
Remember -you have everything you need within you right NOW to be a success.
To YOUR Success,
Kim Rowe
National Student Liaison
