The onslaught of “join my team” and “buy my stuff” posts from direct sellers on social networks leaves me wondering…do we forget that these are PEOPLE on the other end of our messages? This has been the problem from the beginning of online communication: the anonymity of hiding behind our computers makes us forget the basics of interpersonal communication. You would NEVER walk up to someone on the street and begin pitching your products and opportunity without at least making an effort at small talk. Why do we think it’s OK to do that online?
Social media is first about PEOPLE. There is a person on the other end of every single communication that you write.
So the next time you are tempted to blast a status update pitching your products or opportunity through your profile, ask yourself…has every single person that will read this opted in for this type of message? Have I done the necessary background work to build relationships first? Or will I be just another “interruption”? If it’s the latter, STOP.
Social networking is about connecting with people, understanding their needs, and providing value. Stop with the sales pitch. You’ll achieve much greater long-term results by meeting 5 new people per day online, and getting to know them. Then you can provide your products and opportunity individually, in a way that’s actually relevant, and will bring you the results you’re seeking.
Your thoughts?
Kim Rowe
National Student Liaison
