Archive for the 'Business Development' Category

The Answer to Life, the Universe and Everything and what John Assaraf has to say about it…

Published on May 7, 2010 in Business Development and Personal Development. 3 Comments

By Sharon Pearson

I recently read a book called “The Answer” by John Assaraf and Murray Smith. Outstanding book. Interesting ideas.

John has the runs on the board so he’s worth listening to (note, when finding new mentors, make sure they have succeeded in the area you are going to be mentored) as he has used the exact principles in his book to create several multimillion (and billion) dollar businesses that make a difference in peoples’ lives. That’s more than most people achieve in a lifetime!

The authors build the idea of the book on the notion that ‘everything is energy’. A rock. Water. Anything you can touch. ‘It’s all made of molecules, which are made of atoms, which are made of protons and electrons and neutrons, which are made of nothing but vibrating packets of energy’.

There is no distinction between matter and energy. So the boundaries between the physical world and the world of our thoughts also disappear.

Physicists have discovered a thing called Nonlocality (Einstein called it spooky action at a distance) They took some white blood cells from the mouths of subjects and cultured them. Then they moved the cultures to distant locations (more than seven miles away).

They showed his subject a TV show of the Japanese attack on Pearl Harbour in 1941. The subject was a former navy gunner who was actually there, and when he saw a photo of a gunner, his emotions were there for everyone to see – and this is where it gets interesting…

At the exact same moment, the culture that was seven miles away also reacted. The same way.

The same results of the test were replicated over hundreds of miles.

Physicists call this entanglement – the cells are entangled with one another – and no matter how apart they are, they continue to influence one another. And it happens faster than the speed of light.

So how is this possible?

Each subatomic particle appears to exist not as a solid, stable ‘thing’, but as the potential of any one of its various possible selves.

So at its most basic level, physical matter isn’t exactly anything yet. It’s simply infinite fields of possibility.

And get this: the act of observation influences the behaviour of the particles.

This means that subjectivity – the action of consciousness upon a piece of matter – becomes the essential element in the nature of reality.

Consciousness, then, is what the universe is made of. Matter and energy are simply just two of the forms that consciousness takes.

So is this what physicists are saying???

That EVERYTHING is made of thought???

Yup.

“Everything in the physical world is made out of atoms.

Atoms are made out of energy.

And energy is made out of consciousness.”

Your thoughts not only matter, they create matter.

You’ve heard the expression “I’ll believe it when I see it.”

But that’s not how the universe works. The truth is more like this: “You’ll see it when you believe it.”

Your beliefs don’t just reflect your reality, they create your reality.

“Thought is the most powerful force in the universe. Our thoughts are the controlling factor in what we manifest and create in our lives.

The idea precedes the thing.”

My whole business has been built on these principles. Whether I believe in these laws or not, they seem to be working. I’m getting exactly the results I am expecting. Nothing more. Nothing less.

How about you?

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How To Become A Million Dollar Expert..

Published on March 19, 2010 in Business Development and Marketing your coaching. 3 Comments

Hey Loyal TCI readers!

Because Diploma Students and Fellow Masterminders have been hanging out with Matt Church lately I thought today I would share with you a little of Matt’s wisdom.

Taken from “How to become a Million Dollar Expert” by Matt Church

So here it is, you know something that others don’t. You are constantly being asked to share that information. maybe you are asked to speak, maybe someone asks you to write a book, maybe people are always calling you to pick your brain, buy you lunch or shout you a coffee.  When I hear this or see this happening I know that person is a Thought Leader, they simply may not have recognised it yet.

The Million Dollar Expert Model illustrates the stages of income and key activities you would take to progress to the next level. The focus is on you running a practice and using the six idea-sharing modes of speaking, training, facilitating, coaching, mentoring and authoring.

The idea is to build a whole ‘practice’ around one income generating guru. This is not for everyone.  You have to become an expert, love what you do and want to actively put yourself out ther 100-200 days a year.

What’s a ‘Preneur’?

Ten years ago ‘entrepreneur’ was the biggest buzzword in the business. These days, entrepreneurs are experiencing huge metamorphosis becoming infopreneurs and solopreneurs. Solopreneurs are the champions of the free-agent nation. Gone are the days of launching huge businesses with enormous upfront costs. The new age is all about building personal brands and making ‘you’ marketable.

The 3 Building Blocks…
There are 3 key areas you should be focusing on to build your Million Dollar practice: development, support and distribution.  Ideally you will be doing several activities in each area in order to build up your practice.Simply focusing on one is not enough.

Development:

  • Capture what it is you know
  • Deliver your message so it engages more people more often
  • Get a coach/mentor
  • Read twice as many books as you know

Support:

  • Manage debtors and creditors tightly
  • Manage your schedule efficiently, chunk activities and stack appointments
  • Get an Admin/Support person (part time initially)
  • Develop contacts and systems for creating products and resources quickly

Distribution:

  • Instigate a 12 month business development strategy
  • Design an online marketing campaign
  • Network effectively
  • Learn how affiliate and referral programs work and use them

These are no way collectively exhaustive, there is more you could add.

Look at two activities you could undertake in each section to kickstart your success.

Modes and Methods:

As an infopreneur you can diversify the WAY you deliver the information you provide. There are 6 ways you can share information with your market. Author, mentor, coach, facilitator, trainer and speaker.

So what does this have to do with building a million dollar practice by working smarter not harder?

Everything!

Let’s assume that each of these modes can generate $600 000 per year when operating at 100% capacity. To do this amount solely from Coaching is nigh on impossible. To do so as an author it means ‘cracking the big time’. Also, the investment to build such a dominant position in each methos kills your take home funds.

Put simply it takes time and money to get, and stay at, the top.

Don’t think for a minute that I don’t believe in excellence. Diversification doesn’t exclude mastery!

I simply suggest you stabilise your cash flow and create the revenue and time you need to pursue excellence in the areas you choose.

The Rule Of Diversification:

Diversification is the golden rule of investment.

You need to have several support structures, several development initiatives and several distribution methods in place. Use a mix of all and then offer them to different markets and build your million dollar practice.

Its easy to become a thought leader, first decide what you want to be an expert in, then look to who would value this, and using the suggestions above, focus on activities that position you as the guru in your chosen field.

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Mmmm… Nice one Matt!

I have something a bit spesh if you are interested email me at action@thecoachinginstitute.com.au and mention the Matt Church blog and I will email you a copy of Matt’s 7 Stages to becoming a Million Dollar Expert!!

To Your Success

Kim Rowe

National Student Liaison

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10 Ways a Facebook Page Helps Your Business!

Published on February 25, 2010 in Business Development, Marketing your coaching and Online Marketing. 2 Comments

Howdy!

Continuing you on from my passionate rant about the benefits of Social Media for your business on yesterdays ‘Accelerated Results and Group Accountability’ Class, I thought it would be apt today to share with you some of the key reasons Why I am so passionate about this craze we know as Facebook and How you can use it Now to positively imnpact Your Business!!

Facebook is a social network, it is one of the fastest growing social networking platforms of this era with hundreds of thousands of people logging in every minute to check out what’s going on in the world around them.

So why should a business allocate any resources creating and maintaining a Facebook page? Becuase even if your members have no ‘initial’ intention of ‘buying’ anything from you, the relationships you establish, the community you create and the education value you give here in countless ways will mean you have an underlying trust with your audience, and also a strong degree of credibility.

  1. Capture a broader audience and widen your brand exposure
    Creating a Fan Page provides your business and brands with another branding outpost on the Web where prospects, customers, future employees, vendors, and even the media can find information about you and your business and the products and services you provide. Facebook Fan pages are different to your ‘personal profile’ in that they are able to be viewed by every one. This is called ‘public-facing’. This means that your audience or people seeking your services do not need to be logged in to view your fan page -so even more people have access to the information you post.
  2. Drives Traffic to Your Website
    Fan Pages have no restrictions on driving Facebook traffic to websites. In fact, Facebook encourages you to link to your website from your business’s Fan Page. Redirecting even a small portion of Facebook’s huge amount of daily traffic to your website could significantly improve the amount of qualified traffic on your site.

3. Improves your SEO

The more content your provide to your audiece and the world wide web surfers the more Google will reward you. Google loves  content that is updates regulary. So by linking your website and facebook together and updating the 2 regularly with new content you will improve your SEO. Likewise, the more people that visit your website the higher your ranking will be on Google.

4. Stack the Free in Your Business

A Facebook Fan Page is Free! In minutes you can have a branded Fan Page where cutomers can and other brand advocates can post to your wall. You can also share photos and video, ask and answer questions, and interact with your community. The other great thing is that managing discussions on a Fan page is easier that launching and monitoring discussion forums or message boards on your own domain.

5. Facebook gives you a direct connection to your raving fans!

Your Fanpage means you have a direct pipeline from you to your fans. In one minute you can send a message to everyone, or target individuals by a range of demographics. You can also advertise your upcoming events! Using the Events App, you can  schedule upcoming events or promotions you have going. The best news is all this and more is Free to your business!!

6. Strengthens the bond – build the relationship spectrum

By having a presence, creating a community and giving your audience valuable content you can significantly deepen your relationship. 90% of your audience may not go to Facebook with the intention of ‘shopping’ however they do expect that businesses and organisations have an online presence they can access. By not selling toyour audience and instead giving them content and contact information, when they are ready to ‘make a purchase’ they will feel comfortable with you becuase you have built a relationship based on high value and trust.

7. Bing on the Brand Evangelists

Facebookers do not want to be sold to. Instead they are after high value information, content and/or entertainment. Furthermore facebookers are more likely to recommend or ‘rave’ about a company, brand or product to their Facebook Friends when they perceive it to be of ‘value’. If oyu establish strong relationships with a number of vocal or influential ‘fans’  who themselves have plenty of connections you can gain valuable brand evangelists who authentically market and sell on your behalf.

8. Listening and observing has the potential to improve your business

Each time a fan interact with your page you are presented with a wealth of information. This is becuase over a social media platform as opposed to face to face, your market is more inclined to share with you information about products and services they like, good and bad experiences they’ve had and their unfulfilled needs. This information is invaluable to your business becuase it means you can gather information and evidence to improve your business its products and services.

9. Analyse your market and become a better business

Facebook provides a lot of tools known as page insights that can be used for market analysis. The Page Insights dashboard can facilitate the analysis of marketing and communication by revealing data related to interactions on your Facebook Fanpage. (Comments, Wall posts, and “Likes”); discussed posts, reviews, and mentions; Fan demographics (gender, ages, geographic location/distribution);etc. These tools mean you can develop custom information for your audience, generate talking points they are actually interested in and support even more your businesses word of mouth growth opportunities.

10. Its Fun!

Still not convinced a Fan Page is worth setting up? Think pof it as an opportunity to learn something new, to challenge and stretch yourself, while providing your audience with even more value and opportunity to connect with you. It free, and its Fun!

One more thing…. think about this, what would be one little piece of action you could take today that would bring you one step closer to Accelerating your business even more? Take an hour to take some action and stake your free claim early to establish your business as the industry leader before the competition has a chance.

To Your Success,

Kim Rowe

National Student Liaison

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Ways To Identify Your Brand!

Published on February 22, 2010 in Business Development and Marketing your coaching. 0 Comments Tags: , , , , , , , , , , , , , .

A business without a brand is like being lost in the woods without a compass. Developing a compelling brand gives your business focus and direction, and enables you to target your ideal audience.

  1. Your Calling Card Think of a catchy, easy-to-understand name that says something about what you do. Really when naming your business it should incorporate who you are (your character – more on that another time), what you do (your content) and who you service (your community). Your brand is your hook. Are you the friendly fruiterer, the hip startup, the cutting edge guy or the cooking diva? Match your name with what you do.
  2. What makes you memorable? It could be your reliability, great customer service or your friendly attitude. Work to become known for at least one trait.
  3. Define your niche. Who is your target market? What is the value you provide? “Trying to be something to everyone is not the answer. Just like going from the G.P. to the Specialist (I know, you have heard it before!) When you go to a specialist you know what to expect from them in terms of a service, and because they are the expert you are also prepared to wait longer to see them and of course pay more to see them. Marketing to everyone who could possibly buy your products or services, will water down your message, and actually repel potential clients,”  For example, Martha Stewart targets women and homemakers. Steve Jobs? The hip and cool computer user.
  4. Create a customer experience. Your customers will evaluate your brand by the entire experience they have with your business from the first point of contact. What does the experience you create say about your brand?Incorporated in this is your presentation, certainty in your offer, communication, delivery and follow up. Be the person worth recommending!
  5. Determine your unique selling position. What is your compelling argument on why a customer should buy from you? Ideally it should solve a key problem faced by your target market.For example The Coaching Institute is the only NLP based school in Australasia, with the most face to face training, most accreddited and only award winning. Are you getting the picture??

Start with these baby steps and you’re well on your way to identifying your brand!

To hear more answers like this or have your business questions answered check out the Accelerated Results and Group Accountability Classes running TOMORROW 12-1pm and every 2nd Wednesday. Log into your members only area to register for the class!

Email your business questions to action@thecoachinginstitute.com.au

See you on the class tomorrow nicely branded!!

To YOUR Success

Kim Rowe

National Student Liaison

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What’s the Buzz About Entrepenuers?

Published on February 4, 2010 in Business Development, Life Coaching and Marketing your coaching. 2 Comments Tags: , , , , , , , , , , , , , .

Today I thought I’d share with you something that’s coming up a lot talking with my students. It’s not something I first thought we’d have in the program, but it keeps coming up, so I had to add it.

Entrepreneurs and coaches – what do they have in common?

Lots, as it turns out.

An entrepreneur is going to be blazing trails in the business world and a coach is going to be doing the same for their client. We blaze trails for new possibilities, in life, in relationships and yes, even in their business.

An entrepreneur might even be lucky enough to not sell their time for money. If you’ve hung out with me for any time at all you KNOW this is my big thing! Selling time for money is the same as having a job (read, Just Over Broke) and I want you to not have that problem.

Entrepreneurs are looking for opportunities to improve their business position. Coaches are always looking for ways to improve the client’s position, regardless of whether it’s business or anything else.

A life coach, I figure, has one primary aim – and that’s to give their client the absolute best opportunity to succeed at what they are focusing on.

A life coach gets to be creative, explore new ideas, make connections between ideas that help the client and show the client ways of moving forward that they may never have thought of on their own.

Life coaches, I figure, are definitely entrepreneurs.

So how do you build your entrepreneurial muscle? Easy. Start getting your coaching hours up. I know I say it often but it’s coz it’s true. you’re going to get very creative as a life coach the more practice you get. Because you’ll start to see there are only so many patterns of human behavior (just like we teach you) and as you get good at recognizing the patterns, you get great at showing the client how to change the patterns (for example, you share they procrastinate whenever something seems new) and thus you’re bringing an entrepreneurial mindset to the session.

Trust that wasn’t too heavy!

Anyway, I’m in the midst of training 23 new entrepreneurs. I’ll get some video up of the training as soon as I figure out the I.T. bit. (I’m sure an entrepreneur doesn’t need I.T. skills – that’s what I’m telling myself).

Top ways to build your entrepreneurial muscle:

Coach more

Read books by successful business owners ie Richard Branson

Look for ways to zig, rather than always sagging

Talk to entrepreneurs and ask them questions about how they think about business

Get involved with a networking group that encourages entrepreneurial thinking

Find ways to improve your results that might involve you stretching yourself

Read the E-Myth by Michael Gerber (required reading in the course)

Ask yourself some of the Big Questions like ‘How can this be improved?’ ‘What would happen if we doubled our results here?’

Stop making excuses about why you want to stay the same – you know you’re saying that because you’re in a rut!

Anyways, I’m going back to the training now. I just wanted to share this with you because we were just talking about it in the room, thought you might want to know

Shaz

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Mastermind Rocks The Kazbah!

Published on February 1, 2010 in Business Development and Life Coaching. 0 Comments Tags: , , , , , , , , , , , , , .

Wow, gotta say what a content filled day in the Mastermind Dreamroom today – and it’s only day 4!

First up we were shaken and stirred by the amazing Shaz, who walked us through every possible challenge that we could have come up with in the last 4 days, and provided simple and effective solutions to have us out walking our talk and earning our course fees back immediately!

6 people in the room have already received opt in’s on their website and one guy earn’t $11,000 between 10 an 11am this morning before the training even started! Go Michael!

Dale Beaumont – Best Selling Author of the Secrets Exposed Series (for those of you who don’t know) was next.

Dale shared some of his best work with us as he walked the room through the entire process, go to whoa, for writing a Best Selling Book!

The best part about having Dale in the room with us was that he brought more than just a step by step procress in how to wrtite a book… After all you could learn that in a book!

In addition to his charisma Dale took the Masterminders on a journey through the entire process where the content stretched so far beyond simply writing a book – we covered everything from Building Credibility, Leveraging Your Market, Earning Your Investment Back – before you’ve even published the book! And so much more.
Awesome! Big shout out THANKS DALE!

Our last hours of the day were again spent with Shazza who walked us through the entire process of designing a $50,000 program and a $300,000 month!

Now I know some of you reading this might not be able to see how this is possible yet… I tell you, 4 days ago I would have a tough time comprehending it too!

After sitting in that room today though I cannot belive how insanely simple it all is… You know how it goes, follow the step by step procress, don’t reinvent the wheel. It’s Doable… and I’m Doing It!

That wraps up day 4 of Mastermind, I dare say I may shed a tear when it’s all over I could just keep soaking this up forever.

Three Cheers for Shaz and Dale! And three more for the Masterminders that are already making it happen!

To YOUR Success

Kim Rowe
Diploma Student – Maserminder – Entrepreneur!

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