17 Pro Tips to Be a Top Coach | The Coaching Institute

17 Pro Tips to Be a Top Coach

Top Coach

So many call themselves a coach......

Yet only the successful coaches put conscious energy into setting themselves apart.

We have 17 top tips to help you get your name out there in a crowded market, and ensure that clients know they’re in the best hands:

1: Your Own Story

This is the most important thing you have and a massive part of who you are. Your story helps you connect with others and as you learn more about your client’s story, offering a part of yours will help build stronger trust and connection, and help ensure their success.

2: Your Own Life Experience

With more life experience comes more life lessons, wisdom and knowledge on how to best interact with, connect with, and help others. There is nothing quite like seeing someone using your experiences to consider and resolve the challenges in their life.

3: Training and Education

On the other hand, it is vital to have the right education to back you up. This is a major part of what will separate you from all the other coaches entering the market. Being equipped with proven concepts, powerful skills and innovative ideas will ensure that your client receives a service that really can help them through their challenge and become the amazing person they aspire to be.

4: Professionalism

Your education will also assist you in how to conduct yourself professionally. Your clients may anticipate you to present yourself formally, casually or anywhere in-between. Taking that into account is a powerful element of your business. However acting in a professional manner, such as always respecting a client’s privacy and taking their concerns seriously, is an absolute must for a top coach.

5: Understanding Where You Are

Think about your story, your life experiences, and why you are passionate about coaching. Why do you want to help people and is there any group of people in particular you want to help? Is there a particular community you are involved in with members that may be interested in receiving some life coaching? Thinking about these questions can help you articulate your target market.

6: Knowing Who You Are Best Able to Help

Are you passionate about helping young people, for example? Or is there a particular group of people you are uniquely situated to help?  Assisting and coaching people through their unique life challenges can often require prior knowledge and experience with those things, but can also present a great starting point for your coaching business. 

7: Understanding Your Target Market

Tip number 6 goes hand in hand with understanding your market. Your target market is the particular group of people you want coach. This might be young people, a couple going through a tough time in their relationship, or an individual struggling with their career. While there are so many different people out there you could coach, it is important to focus on what your good at and are best able to help.

8: Experience in Coaching

Of course, starting out is always a big challenge in itself. However building experience as quickly as possible will be a huge help as you build your experience, skills and business.  The more practice you have, the more you will stand out above the others to become a top coach.

9: Building Your Brand

Your brand will set you apart from all the other Coaches out there. Think about what you want people to think when they hear your business name or see your Facebook Page. Of course, there are the obvious things such as being professional, experienced, a having a great education. Think about what sets you apart, such as assisting “divorcees in the Northern Suburbs” and “available for home visits”.

10: Communicating Your Qualifications

Don’t be scared to say where you studied and how qualified you are. The Coaching Institute is the best in Australia, and we are here to support your brand and business. Our reputation goes a long way in ensuring clients know that you know what you are about.

11: Growing a Market Presence

If no one has heard about you, there’s no one to contact you and no one to coach. A little bit of marketing goes a long way here. The three ways for this to happen are online, traditional and through word of mouth. Understanding your target market will help you to choose how to use these different mediums.

12: Online and Social Media

Think of your blog, twitter, your business Facebook Page, your website and all the other wonderful platforms that can be found online. Understand your market: what platforms do they use? If you find your clients prefer using Twitter, then focus on that. Often you’ll need to maintain a presence on a number of different websites.

13: Traditional Media

Think newspapers, magazines, everything people used before the internet was a thing. Again, understanding your target market is vital here. If you are focusing on coaching retired people, for example, they may feel more comfortable reading the local paper and not use Facebook at all.

14: Word of Mouth 

This is perhaps the most powerful tool that you can use, especially when used in conjunction with social media, if that is relevant to you. People are more likely to choose the assistance of a service provider recommended by a friend, or avoid them if the friend hated their experience. If people are saying amazing things about you, your business will flourish.

Client testimonials are a great way to utilise the things people are saying and include them on your pages and websites too. Sure, it’s not quite the same as being recommended by a friend. Yet it does give the viewer a glimpse of other people’s satisfaction. Remember to respect the testimonial giver’s privacy though, tell them how you plan to use it and ask if they would like their real name or a fake name accompanying the quote.

15: Your Own Coaching Community

Being a part of a positive and supportive community is a huge boost, and a change for you to support others who have supported you in the past. Keep in contact with the people you meet through your training at The Coaching Institute. It’s a great way to build new friendships and help each other overcome challenges and improve.

16: A Coach of Your Own

Everyone needs a coach at some stage through their life, and sometimes we need that bit of assistance from someone else in our own personal or professional challenges. This doesn’t have to be a formal arrangement. Think about your coaching community and the friends you have in it, people are often willing to help you out, especially if you’ve helped others too. If you’re helping others, it’s always important to make sure that you look after yourself too.

17: Keep Doing What You Love!

Lastly, and most importantly, coaching is awesome. If you’re here because you love it, keep going! No matter how crowded the market gets, your passion and skill will win out. There are always new challenges, but you’re investing your career in helping people achieve their dreams and bettering themselves, and there’s nothing better than that.

Your Turn!

How do you set yourself apart from the crowd? Got more ideas to add to the top coach list? Let us know in the comments below!

Free life coaching gift pack
success stories
Monica  Sandercock - ICG Accredited Professional Coach
Monica Sandercock

I never thought I would be a business owner and earn money from what I love, I was surprised how quickly my first paying clients came my way.

Read More
Paul Drabble - ICG Credentialed Practitioner of Coaching
Paul Drabble

TCI journey has given me a different set of skills to add to the tools I already used on myself. It has given me an understanding of what those tools are, how they work how they interact to help people. One of the greatest failings of men's trainings...

Read More
Yaja  Nowakowski  - ICG Accredited Professional Coach
Yaja Nowakowski

I now know how much I didn’t know and how much I’ve yet to learn. I’ve discovered more in a year with TCI than I did in over 30 years of personal and professional development experience leading up to that time. I’m absolutely enthralled by this training....

Read More
Charlott  Kisvarda - ICG Accredited Professional Coach
Charlott Kisvarda

TCI provides excellent training and resources and through this I can bring the very best models and skills to my clients. TCI is exceptionally generous and I am sincerely grateful for their support.

Read More
An Sneyers - ICG Accredited Professional Coach
An Sneyers

What I believe makes all the difference is learning to lean into the unfamiliar. Embracing the discomfort of the new, because that is where the learning happens. It is where amazing stuff is born. And I feel very fortunate that I have a wonderful team of...

Read More
Jane Cann - ICG Accredited Professional Coach
Jane Cann

And it was in that moment, whilst in the waiting room, that an advert came up on my phone for the Coaching Institute. I do not believe in signs, however, I do believe in our brain’s ability to hunt out the information we are seeking. I emailed my details...

Read More
Fiona Morgan - ICG Accredited Professional Coach
Fiona Morgan

One of my biggest learnings is that I AM NOT BROKEN, there is nothing to fix, I don't need any more years of trying to piece myself together … I just need to let go of what is no longer serving me.

Read More
Melissa Ryan - ICG Accredited Professional Coach
Melissa Ryan

I attribute my success to falling over time and time again, and being able to pick myself up and find a way to do it better, and differently. To pick myself up no matter how much mess I’ve created in my life or what life throws at me, and to prune the...

Read More
Jayde Masterson - ICG Accredited Professional Coach
Jayde Masterson

In this journey I discovered The Coaching Institute(TCI) where my journey has sky rocketed! Being a part of the TCI community (since Sept 2014) is one of the most spiritually and intellectually growing spaces I’ve ever found or could recommend being a...

Read More
Lauren Blundell - ICG Accredited Professional Coach
Lauren Blundell

Fast forward 9 months and the anxiety has gone, the direction is strong and I am happier than I have ever been. When I joined The Coaching Institute (TCI) I knew I was in for a personal journey although I had no idea HOW life changing this journey would...

Read More
Suzanne  Duncan - ICG Accredited Professional Coach
Suzanne Duncan

I had a teaching qualification and a background in the medical research and pharmaceutical industries. I have always had an interest in neuroplasticity and as a Feuerstein Practitioner, have been able to use this methodology with school aged students. But...

Read More
Annette Mikecz - ICG Credentialed Advanced Practitioner of Coaching
Annette Mikecz

I first walked through the doors of The Coaching Institute November 2014 and was swept off my feet by the amount of real and authentic people there and had signed up for the Foundations of Coaching Success training run by Joe Pane. I still remember...

Read More
Mary  Jensen - ICG Accredited Professional Coach
Mary Jensen

I love what I do every day; I have two sides to my business. The personal development; which is what we are introduced to in Foundations of Coaching Success weekend. Which is the one-to-one client and I do that to make sure I stay in touch with the little...

Read More
Steph Panther - ICG Accredited Professional Coach
Steph Panther

The Coaching Institute really helped me to fully embrace this and have encouraged me to go beyond what I have even thought was possible. Taking the plunge into a career of coaching, studying and building a business abroad has been a huge personal...

Read More
Sophia Lightfoot - ICG Accredited Professional Coach
Sophia Lightfoot

The TCI courses are overflowing with remarkable content of a high standard which is continually being upgraded. The mentoring from successful coaches in the industry is second to none. The community is like nothing I’ve ever experienced – so many...

Read More
Leanne Wakeling - ICG Accredited Professional Coach
Leanne Wakeling

I did my Foundations of Coaching Success Training in May 2015. As an Accredited Professional Coach, I had access to EVERYTHING, and as reading was not my thing, I started watching ALL the online training sessions. My knowledge started to grow really...

Read More
Fiona Hurle - ICG Accredited Professional Coach
Fiona Hurle

Just 12 months later and I have just opened up my own HQ where all three streams of my ‘Mind Over Matter’ brand are housed to serve our fabulous community of ROCKSTARS. My week is filled helping amazing people with a range of services and products that...

Read More
Caleb Lesa - ICG Accredited Professional Coach
Caleb Lesa

I've found more confidence in myself, I'm closer to what I think is my real self. I'm certainly more comfortable with my potential and I think I know my self in much greater depth than I ever have. I'm heaps more compassionate that I...

Read More
Ryan Wareing - ICG Accredited Professional Coach
Ryan Wareing

It’s funny, when I first came I really aimed to be an outstanding trainer and to be delivering content to rooms. Since I have been here though, the ripple effect in my life has been so much greater than just that goal. So it’s meant that I’ve also become...

Read More
Aj Whalley - ICG Accredited Professional Coach
Aj Whalley

The voice inside is more than just a whisper. It's the voice of your dreams asking you to please listen and embrace ambiguity and uncertainty in order to nourish the seed that was placed in your heart long ago. I know it sounds fluffy but I believe...

Read More
Justine Robbins - ICG Accredited Professional Coach
Justine Robbins

"It’s been a huge personal journey the last 12 months and a great journey around business also. I started my own coaching business full time. It has been amazing, I thought I knew business before I came to TCI, but this course has taught me really...

Read More
Jodie Hunter - ICG Accredited Professional Coach
Jodie Hunter

I was in the totally wrong profession as an accountant; it was like I worked in a box. I came out of that environment and slowly over time it’s like I’ve gotten bigger; especially after this training (Meta Dynamics™) It’s been Epic. I’ve totally stepped...

Read More
Tom Cartwright - ICG Credentialed Master Practitioner of Coaching
Tom Cartwright

Then it all happened. TCI gave me enough tools to face my biggest fears. A life without alcohol and overcome the fear of public speaking. For the first time in my life I went five months without a drop of alcohol and within that five months I presented to...

Read More
Karen Mctackett - ICG Accredited Professional Coach
Karen Mctackett

I joined TCI in April. My journey has barely begun and I love knowing now that I can say with absolute certainty that my journey will never end. Every day brings new challenges and new possibilities and every day, I have moments of fear, I have moments of...

Read More
Rebecca Fox - ICG Accredited Professional Coach
Rebecca Fox

Now with the guidance and learning’s from TCI I am a sole trader (for now!) and my business is called Exceeding Expectations. I am based in Brisbane. I am fully responsible for the financial responsibility for my children’s education and extra curricular...

Read More
Linda  Mancino - ICG Credentialed Master Practitioner of Coaching
Linda Mancino

I have 7 private clients, all of my PT business as well, I have done a couple of corporate gigs and last weekend we (me and my absolutely most gracious and bestest friend in the whole world Sharon C, who is also a TCI student) ran our first mobile retreat...

Read More
Miranda Roediger - ICG Accredited Professional Coach
Miranda Roediger

As I commenced my training I was continually amazed by the clear, simple yet comprehensive and transformational learning that took place - it was nothing like I had ever experienced in any of my other education or positions. The knowledge and experiences...

Read More
Felicity Lavars - ICG Credentialed Master Practitioner of Coaching
Felicity Lavars

Then I learned so much more... piece by piece I started to strip back the story I had been telling myself for years and began finding my authentic self. I discovered and healed years of hurt, years of telling myself I wasn’t worthy, good enough or loved....

Read More
Androulla Sakkas - ICG Accredited Professional Coach
Androulla Sakkas

I am now asked to speak at events, I run my own Business Breakfasts quarterly, have an online program and work one on one with business owners. If you asked me 5 years ago what would your business look like, I would not have said this. How I live each day...

Read More
Chris Jackson - ICG Accredited Professional Coach
Chris Jackson

It just so happens that it's nearly exactly 12 months ago that I took a punt by clicking on The Coaching Institute’s (TCI) Facebook add that caught my curiosity. Nearly 1 year on, I own my own business that changes people's lives and I'm...

Read More
Carole Issa - ICG Accredited Professional Coach
Carole Issa

Joining The Coaching Institute was a game-changer for me and also for the people around me. The journey with The Coaching Institute has been outstanding because of the level of training I’m receiving and also because of their amazing support and awesome...

Read More
Jackie Nielsen - ICG Accredited Professional Coach
Jackie Nielsen

The course is challenging in the most magnificent way. I believed I was not capable of studying and learning prior to beginning my studies. My lack of self confidence in my academic skills was high. Meta Dynamics™ changed everything and I am now a...

Read More
Victoria Jones - ICG Credentialed Master Practitioner of Coaching
Victoria Jones

When I started my coaching journey one of the first things I did was to write a vision statement and create a vision board. Within 11 months everything I once dreamed of had manifested. I am living the exact life I had written about. I now have more time...

Read More
Phillip Sealy - ICG Accredited Professional Coach
Phillip Sealy

What really changed me after the course was Meta Dynamics™ III in Facilitation Training. This course blew me away whereby in five days I was able to change my old thinking around teaching and running workshops that I had used for over twenty years and...

Read More
Nick Knowles - ICG Credentialed Master Practitioner of Coaching
Nick Knowles

My first training at TCI was the intake weekend of January 2014. I was so excited it was impossible to be nervous, but it’s funny, I quickly realised I was holding back - at what many would call a self-development program! I caught myself out, and pushed...

Read More
Mathew Lewis -
Mathew Lewis

My journey with TCI began in 2012 - I had already enrolled in the Cert. IV course and I took my skeptical partner along to a free TCI event a few weeks before my intake weekend. We were both so blown away by the content shared at this event that I...

Read More
David Lyons -
David Lyons

At the moment, I’m working – following the bouncing ball. I’m prepared to coach for as many years as I possibly can. I’m getting on top of the things that matter. I’m getting better at acknowledging how I feel. I’m converting clients – and now I need to...

Read More
Arpan Roy - ICG Credentialed Master Practitioner of Coaching
Arpan Roy

I joined TCI in November 2013, and did my intake weekend just 3 days after I signed up. Talk about a fast start! The training was an experience like no other. What was special for me was I attended the training with my lovely wife Manasee. There was lots...

Read More
Ros  Weadman - ICG Accredited Professional Coach
Ros Weadman

After more than 25 years working in various marketing and public relations roles, including 16 years in management, I finally took the plunge and started my own business consultancy in April 2011. Fortunately, due to my strong networks, I hit the ground...

Read More
Martha Ngunjiri - ICG Accredited Professional Coach
Martha Ngunjiri

TCI has given me a powerful reconnection with myself and I have regained my youthful creativity. The amazing TCI community also confirms that if I focus on lifting and working with others to become their best, my own is assured. I have now started a...

Read More
Linda Bryant -
Linda Bryant

So thank you Sharon for making this place happen! The changes in my life are huge. Thank you also to Joe - I had people commenting on my acceptance speeches saying they couldn't believe how well I could speak! hehehee....well 4 weeks ago I couldn...

Read More
Malcom Neale -
Malcom Neale

My Business is starting to take off. Most of my clients sign 6 month contracts with me and the results that they are getting both Business wise and in their personal lives are truly rewarding in deed. They are now starting to refer other clients to me and...

Read More
Noppadon Tungwatcharin - Diploma of Life Coaching
Noppadon Tungwatcharin
Read More
Sarah Morris - ICG Credentialed Master Practitioner of Coaching
Sarah Morris

I initially enrolled in TCI following after a mentor of mine, he was the only person I'd ever been reprimanded by, where afterwards I felt better about myself, and more confident than before I was called into his office. The way he mentored others...

Read More

Connect With Us

Back to top