Starting A Life Coaching Career: FAQs| The Coaching Institute

Frequently Asked Questions

Here is a collection of the most frequently asked questions that we get about life coaching and The Coaching Institute. If you can't see the answer to your question here, then please contact one of our friendly course consultants who would be more than happy to help you out.

The Definition of Coaching

Coaching provides a thought-provoking and innovative process to assist, support, champion and challenge the client so they are equipped with the strategies for generative learning and to achieve their potential.

What is Life Coaching?

Life Coaching provides the opportunity for clients to explore what’s holding them back, develop strategies for moving forward and to be held accountable as they take action to hit their goals. It’s a conversation-based relationship that can last just a few hours or several years.

Clients can work on areas such as:

  • Confidence to take action
  • Improving relationships
  • Planning an important project
  • Strategies to conquer fears
  • Work/life balance
  • Health and fitness
  • Career development or change
  • How to have difficult conversations

The Coach is trained in how to coach each of these areas and is able, through questions and shared insights, to assist the client to formulate their own strategies for moving forward. A Coach doesn’t “tell” a client what to do. It isn’t advice-giving or training. It is a conversation where the client forms their own decisions about how to proceed. The coach facilitates the decision, and then assists the client to set a game-plan, overcome obstacles, take action and form new, beneficial ways of thinking and acting.

At all times the client drives the agenda of the sessions and chooses where they would like to focus. Through this the client learns to take responsibility for their choices and their results, which gives them more opportunities to succeed.

Why do people become Life Coaches?

People become Life Coaches for a variety of reasons, including to:

  • Make a difference
  • Learn more about themselves and how to improve the quality of their own life
  • Enhance their relationships
  • Master challenging areas of their life
  • Be able to set and achieve goals they might have procrastinated on in the past
  • Stop doing things that they know are holding them back
  • Become better equipped to handle conversations in the workplace
  • Enhance a current business
  • Create a home-based business that suits their lifestyle
  • Earn income from a field they love – personal development
  • Give themselves flexibility
  • Contribute beyond themselves in a meaningful way

How do I get started?

Even though you have read this, there may still be questions you have that you’d like to ask someone. To answer your questions, and assist you with selecting your program, I’d like to introduce you to The Coaching Institute Team.

Everyone who comes into contact with this team of people is impressed by their passion, their humour and their support. They are there for one purpose and one purpose only, and that is to assist you and work with you as you explore Coaching. You can call them on 1800 094 927.

Everything you need to know about our new Campus


New TCI Headquarters are 27.3 Kilometres from the Airport. Which is an approximate 40 Minutes drive allowing for traffic.

Taxi - From Airport:

A Taxi from the airport is likely to cost around $50

Sky Bus - From Airport:

The Skybus leaves every 10 minutes and goes to Southern Cross Station. It is $17.00 per trip.

  • Once at Southern Cross, go to Platform 13 and take the train to Flinders Street Station
  • Walk to St. Kilda Road (just outside Flinders Street Station, opposite Federation Square
  • Take any of the following trams:
    • 3/3a tram towards East Malvern
    • 5 tram towards Malvern
    • 6 tram towards Glen Iris
    • 16 tram towards Kew via St Kilda Beach
    • 64 tram towards East Brighton
    • 67 tram towards Carnegie
    • 72 tram towards Camberwell
    • Get off at stop 21
    • Cross the road away from the Botanical Gardens
    • Walk down Albert Road
    • Your destination is on the left

Suite 40, 37-39 Albert Road, South Melbourne

From anywhere else in the City:

Any of these tram will get you to Stop 21:

  • 3/3a tram towards East Malvern
  • 5 tram towards Malvern
  • 6 tram towards Glen Iris
  • 16 tram towards Kew via St Kilda Beach
  • 64 tram towards East Brighton
  • 67 tram towards Carnegie
  • 72 tram towards Camberwell


Here are my three best recommendations for parking:

Ace Parking lot:

 Behind the new TCI Headquarters is Ace Parking lot.

Rates are:

0.00 – 0.5 $3.00
0.5 – 1.0 $6.00
1.0 – 2.0 $12.00
2.0 – 3.0 $17.00
3.0 – 4.0 $25.00
Daily Maximum $25.00
Early Bird (In Before 9:30 out between 12:30pm and 10:00pm) $12.00
Overnight $10.00

St. Kilda Road Towers:

0.00 – 0.1 $6.00
1.0 – 2.0 $12.00
2.0 – 3.0 $18.00
3.0 – 4.0 $24.00
Evening rate (Between 6:00pm and 11:00pm) $6.00
Saturday Flat Rate (Out by 11:00pm) $6.00
Sunday Flat Rate (Out by 11:00pm) $6.00

Open parking in front of TCI:

This parking costs $3.20 per hour Mon – Friday

Saturday and Sunday is free

Cafés and Restaurants:

There are 3 Cafés on the front side of the TCI Building within walking distance, as well as the pub.

Sushi Lane and Eat Worx  - 60 Albert Road, South Melbourne

These two yummy food dispensaries are right across from us.  If you are a sushi fan, try Sushi Lane, while Eat Worx does an pretty cool assortment of salads fresh salads and rolls as well as pastries and coffees, this, in my opinion is the place to go for during the week.  These places are closed over the weekend.  But they do, do catering.  Something to think about for the Moon Bear Café.

Mish Café – 70 Albert Road, South Melbourne

This is the next Café down the road, towards Kings Way.  This one is not so great in my opinion but is a little bit cheaper.  Also only open during the week. 

Efresca – Opposite Corner to us, across Kings Way

This little Coffee Place seems to have good coffee and lunch specials.  Open only during the week.

The Palmerston Hotel – 51 Palmerston Crescent

Up Kings way just a bit is the Palmerston Hotel, rumoured to do the best Parma in Melbourne, I have to say its pretty good.  It’s a very pubby atmosphere, perhaps the new local?

Behind us are several eating places as well as a couple of Centres:

Bowen’s Deli

Right behind us is a tiny alleyway, and on this alleyway is the back entrance to a little centre.  This houses the Bowen Deli.  It’s a very small deli, but may be good for a quick coffee

St Kilda Towers

There are several place inside St. Kilda Towes for you to get food.  There is Asian, Thai, Sushi, Soup, Smoothies, as well as a convenience Store.  So you can pretty much have your pick.  Next door is a restaurant called Squires Loft

Venturing further abroad:

If you cross right over to the other side of St. Kilda Road and walk away form the City.  There are lots of different eating options.  I will list them here:

  • The Royce Hotel
  • Café Vue (This one looks awesome)
  • Café Rosco
  • There are some Sushi places
  • Subway
  • Macdonalds
  • And some Café’s


In Our Centre:

  • Dentist
  • Property Company
  • Jungian Psychoanalysis
  • Counselling and Chiropractics

Bowen Crescent Centre:

  • Hair Dresser
  • Chiropractor
  • Pilates
  • News agent
  • Just to name a few

St. Kilda Road Towers:

  • Skin Specialists
  • Male only hair dresser
  • News Agent
  • Food Court
  • And that is all I could see – there is lots more

How much can a Coach earn?

A successful Life Coach can turnover $2,000 to $50,000 per month. We have Coaches earning consistent 6 figure incomes.

Many Coaches work part-time, as they have families and other commitments. A part-time Coach can best leverage their time through creating an online membership site that draws business 24 hours a day, as well as their one-on-one coaching. Another way to build income and maximise the use of your time is to run a workshop – you can reach more people and make more of a difference this way, and it’s fun!

How can I hear about other students' experiences?

We highly encourage you to check out this website and visit our success stories. You will find hundreds of video, audio and written testimonials from graduates and current students.

What’s the biggest mistakes new coaches make and how do I avoid them?

Mistake #1: Avoiding face-to-face training

Coaches who try to learn how to coach from manuals and limited (anything less than 50 hours of training) training generally struggle to achieve the success that is possible.

How to avoid this mistake:

The reality is, when you’re coaching your clients you will be coaching them both on the phone and face-to-face. You MUST learn how to do this advanced technique and the only way to learn this is through seeing successful coaches demonstrate it, and then you practice it with supervision. Learning through manuals is only part of the picture and your success is accelerated when you participate in a live training.

Mistake #2: Not specialising

People who remain “Life Coaches” and who don’t develop a special niche or area of expertise earn much less than specialist coaches.

How to avoid this mistake:

Choose a program that teaches you how to develop your own niche from someone who has already done it. You need to also learn about a number of niches so you will eventually be able to explore which niches you might like to specialise in. (Start to learn about niches immediately, but allow 12 to 18 months of starting your training before you specialise, unless you already know what you want to focus on.) The simple reality is that coaches who specialise earn more than double that of “generalist” coaches who don’t specialise. Niches can include (this is not the whole list):

  • Spiritual Coaching
  • Career Coaching
  • Leadership Coaching
  • Image Coaching
  • Parent Coaching
  • Business Coaching
  • Executive Coaching
  • Sales Coaching

Mistake #3: Not enough focus on marketing

Most people (more than 90%) start their training with us with no experience of marketing. Too many new coaches are strong at coaching but have little clue about how to market their business. The clients are there if you know how to reach them. The best coach in the world will not succeed unless people know they are there!

How to avoid this mistake:

Firstly, you MUST choose a Life Coaching School that will provide extensive training in marketing your coaching practice. This training needs to take the form of classes, Webinars, manuals, demonstrations, support, and mentoring of a recommended minimum 6 months of training. The more our students learn about marketing, the more success they can create. We have coaches who haven’t graduated yet who are already earning six figure incomes because they know how to reach their audience.

Mistake #4: Rely only on one-on-one coaching for their full-time income

In the E-Myth, Gerber talks about the “entrepreneurial seizure’ that people have – they go into business because they love something, but when they have a holiday, so does their income. This is not a business, it’s a hobby or a “Mum and Pop Store”. A BUSINESS has sustainable income even when the business owner is not there. Too many coaches ignore this when they first start out. If you plan on staying part-time, then you can disregard this. If you plan on coaching full-time within the next 2 years, then we strongly suggest learning these skills.

How to avoid this mistake:

We strongly recommend you learn about “multiple sources of income” as early as possible, say, within 6 months of starting your training. This can include developing a CD, a DVD, a series of articles, an online membership business, a training company, an agency of coaches, a series of teleclasses, downloadable e-books and e-classes...

The Coaching Institute is the ONLY Life Coaching School that provides this training, through its Diamond Club Membership.

What if I don’t have much confidence?

Many (more than 80%) of our students come to us with only limited confidence in their ability to coach. But, why would it be any other way? They haven’t learned how to coach yet, so how can they know how they will do it?

You may be low in confidence, but what you will have is a drive to improve, a curiosity about what makes you tick, and a desire to create more success in your own life through making a difference for others. These are the qualities we notice our students possess!

What if I have limited time?

The Coaching Institute programs were designed for a single mum working fulltime, with our thinking quite simply, if she can do it, then so can you! (Yes, she is a real person who graduated four years ago and is still coaching successfully.)

You will need to set aside between 2 to 10 hours a week to graduate. The more hours you give, then obviously the better your results.

Some weeks you may have no time for any training or practice sessions, which is fine. Students have taken 5 weeks off to go on holiday and still completed their chosen program on time.

If for whatever reason you can’t get to a class, then it will be repeated later.

What is the investment?

There are 4 programs to choose from at The Coaching Institute. The most popular program we have is the Accredited Professional Coach, which is an exclusive ‘Application Only’ program designed specifically for experienced Managers, Leaders and Professionals who want the best of business and leadership coaching training. It also includes Meta Dynamics™ Level III training where you will learn advanced coaching technology, giving you access to 1,000’s of dollars’ worth of coaching and personal development resources for free.

Your investment can be made as one single payment, or over a period of time. Please refer to your Application Form for payment amounts under the PayWay System.

What if it doesn't work for me?

Like all things in life worth having, there is no guarantee this will work for you. There is, however, a complete system that when followed has assisted hundreds of people to experience more success than they have ever experienced before in their lives!

Ask yourself, what are the moments you feel most proud of in your life? Was it when the opportunity was easy to achieve? Or was it when you had to stretch yourself in some way, and as a result of this you learned that you had more in you than you realised!

Success without fulfilment is failure. Fulfilment comes through growing and contributing to others. This is one of the reasons why coaching is so popular and growing fast as a home-based business throughout the world.

And yes, we don’t know you yet, so we don’t know if you can do this. That’s why we have a ½ hour “Your Success Planning Session” at the start of your coaching training with us, so we can fully assess your strengths and weaknesses, determine your goals, and design the Coach Training Action Plan that is ideal for you.

International recognition or national accreditation? Which is right for me?

At The Coaching Institute, we offer our students the option to become either internationally recognised (with the International Coach Guild) or nationally accredited. While most of our students prefer to become internationally recognised, everyone is different and it is important to choose the right qualification to meet your needs as a future coach. We recommend that you talk to your course consultant to discuss which level of qualification is right for you.
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