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<$title$> Hello Reader,
I’m off to Paris with my husband JP for a week of shopping and relaxing... I’m writing this a week early to ensure it arrives on time for you, enjoy!
There are 3 essential elements to being a great coach – and they are:
- Clients
- Clients
- Clients
The BEST coach in the world is not known right now, by anyone, unless they know how to attract clients. Unless we know how to market our services, it’s as if we never trained to be a coach in the first place!
Okay, so maybe I exaggerate when I say the 3 essential elements are the same thing! But I trust I’ve made my point – unless you’re working in the field of coaching with paying clients, you have what it affectionately called a “hobby”.
I have hobbies, and one of them is going to beautiful islands and relaxing – in fact, it’s one of my passions! But, alas, I haven’t found a way yet to get paid for it! (I’m working on it.)
So this month – all things marketing, because the best coaching skills in the world are only a tiny fraction of the journey...
To your success!
Sharon Pearson
CEO, The Coaching Institute
Newsletter Index:
The Career of the Century Awaits Someone With Passion!
Congratulations to the March Transformational Coach Training Coaches!
Congratulations to the Newest Coaches from The Coaching Institute!
April 17, 18, 19 Transformational Coach Training – Sharon is The Trainer!
NLP is Completely Sold Out – April AND May – Book October Now!
Opportunity to Mix, Mingle and Learn Every Month in Your State
Workshops in Each State
Entrepreneurs Will Love This
“18 Steps to $250,000” for Coaches – New Classes (Free)
How to Work Less and Earn More in Coaching... 7 Steps That Will Enable You To Make a Difference AND Make a Great Income
Conversations with a Master Coach – What’s an Entrepreneurial Coach?
Money Back Guarantee
Enrolling with The Coaching Institute
The Career of the Century Awaits Someone With Passion!
The Coaching Institute is expanding, and a position is now available within this extraordinary team to head up the Student Support Division nationally –
This role is perfectly suited to someone with some very unique skills and talents...
We encourage you to follow this trail to find out more about the Dream Role! Click here for more..
Congratulations to the March Transformational Coach Training Coaches!
Here they are! An awesome group of new coaches, some of whom ALREADY HAVE PAYING CLIENTS, AND IT’S ONLY BEEN TWO WEEKS!!! Sharon and Joe would like to say you are all a great group of people, and they really look forward to working with you in the year ahead...
“MARCH SUPERSTARS!!”
Congratulations to the Newest Coaches from The Coaching Institute!
Welcome to another group of extraordinary people! Some of them have already arranged their first probono clients – way to go team!!! Last weekend saw the newest group of coaches refine their coaching skills with the amazing training of Joe Pane. Feedback was extraordinary – this is what one of the ‘new coaches’ had to say:
“The TCI Transformation Coach Training has been such an enlightening, eye-opening and fantastic experience that I will remember forever. I feel completely ready to embark on my Coaching journey with all the support of The Coaching Institute Team. Thank you!"
- Fiona Ellis, Advanced Student, April 3rd 2009 TCT Weekend
April 17, 18, 19 Transformational Coach Training – Sharon is The Trainer!
With 2 weeks to go, these seats have been going fast. 17 people are already booked, (and pretty pleased with themselves) which means there are still 13 seats remaining...
As always, any event that Sharon runs is going to be a sell-out – if you’ve been waiting for the “perfect” time to get started... this is it... make sure you’re there!
If it’s time to act then email or call Mez on 1800 094 927.
Click here to see the full schedule for our training events.
NLP is Completely Sold Out – April AND May
Hmmm... Suddenly EVERYONE has discovered the magic that is NLP... And we’re delighted in the demand for this phenomenal 7 day program!
To all students who have secured your place – congratulations! To those who have waited... the next 2 trainings are fully booked and we still have a few places remaining for the training in October – that’s the last for the year, so I HIGHLY suggest you get your name on that list!
DATES FOR OCTOBER NLP: 7 – 13TH October
Opportunity to Mix, Mingle and Learn Every Month in Your State
Every month in every state coaches from ANY school can come along to the Coach and Connect events and get to connect with other coaches.
There’s time to chat, usually a guest speaker, and often another presentation from another coach, so plenty to keep you busy...
Here’s the schedule for each State:
Adelaide: 4th April - 2.00pm to 4.00pm – Address to be advised
Brisbane: Dates to be Advised
Perth: 26th April - 2 to 4pm
East Victoria Park Family & Community Centre Corner Kent Street & Gloucester Street East Victoria Park
Sydney: 10thMay - 2 to 4pm
St Helen’s Community Centre
184 Glebe Point Road
Glebe NSW 2037
Tassie: 14th April - 5.30pm-7.30pm
The Motor Yacht Club Of Tasmania,
1 Ford parade Lindisfarne
There is a $20 door fee to cover costs, thanks.
Workshops in Each State
For The Coaching Institute Students only: Make sure you get along and experience another face-to-face training in your state. Hosted by qualified coaches, this is your opportunity to practice your skills in a safe environment, discuss anything coaching related and learn more about improving your coaching skills.
Keep the relevant dates in your diary:
Adelaide: Starting in June
Brisbane: Starting in May
Perth: 16th May – 9 to 12pm
Sydney: Starting in May – Date TBA
Entrepreneurs Will Love This
Sharon Pearson is running a series of webinars on building a $1million coaching business for Diploma Students. The first class has already been recorded and as a gift to our Diploma students it has been placed on the Diploma Diamond Club Membership Site, and you can download it anytime you want!
If you have difficulty finding this link, email us.
“18 Steps to $250,000” for Coaches – New Classes (Free)
This is calculated at between $2,000 and $6,000 worth of value, depending on your course selection... (It’s free to members)
Sharon is starting to record a series of online videos that will be sent to all students over the next 6 to 18 months.
What they are: MARKETING! (The most important ingredient for business success) All about how to earn $250,000 a year in your coaching business
How they’re delivered: Online, every month – you will be sent an email with a link, follow the link and you will have access to the classes
Who gets them: Certificate IV in Life Coaching – first 6
Advanced Practitioner of Life Coaching – first 12 months
Diploma of Life Coaching – Full 18 months
It will take Sharon 18 months to record them, so if you have special requests, please let us know asap!
Suggested Outline:
Step 1: Building Your Coaching Practice
Step 2: Establishing Your Niche and Your Presence
Step 3: Establishing Your Online and Seminar Business
All students will receive these videos starting at the end of April! Stay tuned and we look forward to your feedback...
How to Work Less and Earn More in Coaching...
7 Steps That Will Enable You To Make a Difference AND Make a Great Income
This is the model we use at The Coaching Institute... As you can see, the steps focus on building a demand for your service, instead of you having to “sell”.
STEP #1: Learn to coach with NLP and develop a niche (you’re in the room; income goes when you have a holiday)
STEP #2: Collect testimonials (you’re in the room; income goes when you have a holiday; BUT it’s in preparation for what comes next!)
STEP #3: Interview experts in your niche and get interviewed (you’re in the room; income goes when you have a holiday; BUT it’s in prep for what comes next!)
STEP #4: Run seminars and workshops and offer value and audio products (you’re in the room BUT you now offer value to many people, and not just one AND you market your products, where you are NOT in the room!)
STEP #5: Create an “opt-in” page and build your ascension model so your prospective clients can receive free audio interviews and value; this builds your database, and means you don’t have to sell, people will come to YOU (you’re NOT in the room and you’re income keeps coming in!)
STEP #6: Deliver weekly content to your new prospective clients, and offer them value (you’re NOT in the room and your income keeps coming in!)
STEP #7: Market “mini” continuity memberships and “one off” high-value products using ascension marketing(you’re NOT in the room and your income keeps coming in!)
There it is, the 7 Steps to Coaching Business Success...
If you’re content coaching one-on-one, you’d study only Steps #1 and #2
If you’re wanting to reach a larger audience, you’d include Steps #3 and #4
If you’re keen to have multiple streams of income, you’d study how to do Steps #5, #6 and #7
HERE’S WHERE YOU CAN LEARN MORE ABOUT HOW TO BUILD A $250,000 COACHING BUSINESs - CLICK HERE!
You can chat with Annie T about how this all works... 1800 094 927 or click to email.
Conversations with a Master Coach – What’s an Entrepreneurial Coach?
This week’s Guest Coach is Sharon Pearson, CEO The Coaching Institute... You can hear an audio of this segment online...
Question: What are the keys to being a successful entrepreneurial coach?
Answer: I think this is a great question, especially for coaches. I see too many people who like the idea of coaching but who don’t appreciate that they need to be strong in business to turn their passion into profits.
The Fear
I think people can be scared of what it means to be in business. They love the idea of making a difference, but need to connect that to make a difference, you need to have time, which takes income, which means... you have to work with paying clients and earn an income to finance your passion!
Another way of looking at it is this... How many people can I actually assist if I don’t know how to help them find me first?
Solutions versus Coaching
To me an entrepreneur in coaching is someone who gets that they can make a bigger difference if they can offer solutions to people’s problems, and not just coaching... Not many people wake up in the morning thinking “I need to get me a coach!” Plenty of people wake up in the morning with a problem they want a solution to.
Which market is bigger?!?
So the first thing coaches need to think about when becoming entrepreneurs is that the LAST thing they should offer is their coaching time!
What I mean is this... If all you offer is your time in one-on-one coaching sessions, you will never have enough time. You will always be coaching, and never free to work on your business.
Smart (entrepreneurial) coaches get this and only offer their coaching time to a limited number of clients. Everyone else comes to them for solutions in the form of products and services that the coach has already produced ONCE and now is able to market to their clients.
Do it Once, Get Paid 1,000’s of Times!
I LOVE the model of doing it once and being paid 1,000’s of times. For example, I developed a product a few years ago, “Your Success” – it’s 11 CD’s and a 300 page workbook on how to live an extraordinary life... and for everyone who couldn’t or didn’t want to work with me personally, this is perfect. The client gets to solve a problem... How to change an aspect of their lives... and I haven’t sold a minute of my time, but I still got paid.
So an entrepreneur to me is someone who invests considerable time working ON their business rather than IN their business – they are always planning how to provide outstanding service to their clients, without necessarily being there in person to do it... there are only so many hours in the day!
It’s All About the Marketing
Entrepreneurial coaches also get that marketing is the key to their success. They have a website with an “optin” page – which is basically a web page that gives the potential client something for free in return for their contact details. This is SMART! Not everyone is ready to be coached right now, this minute, by the coach whose web page they visit...
But they MAY be interested in receiving a free report on “How to Improve Your Relationship In 7 Easy Steps” (If that’s what they were looking for!)
So now they have the report, which is GREAT value, and they associate the coach who provided the report with their SOLUTION.
A relationship is being built...
Help Enough People...
Entrepreneurial coaches also know that their success comes from assisting as many people as possible in making their dreams come true. The biggest rewards come to those who genuinely and generously give value to people they meet. They become client magnets!
There’s always more, of course, to how to be an entrepreneurial coach, but what I’ve given are the cornerstones... Trust it helps!
For more information on how to build your entrepreneurial muscle, check out our Diploma Program...
Coaching Corner with Lisa Wiking
One of the things I have noticed since being on the journey of self-development, is that life is not about comfort. I don’t think I have been in my comfort zone for 3 years and I have grown and developed more in the past 3 years, than I had in the previous 15 years. My results have improved dramatically both personally and professionally. I guess it’s similar to personal training. If personal trainers kept you inside your comfort zone, you would be taking a nice stroll, rather than sweating your ‘guts’ out, wouldn’t you? We all know however, that taking a stroll is not going to get you the results you need or want. It’s when you’re in ‘pain’, think you can’t go on, and are ready to give up, that’s when you get the results, isn’t it? As a coach you learn that as human beings, we will do more to avoid pain than we will to gain pleasure, so we are constantly searching for that ‘safe’ feeling! But when you think about it, what is the ‘safe’ feeling going to give us? Nothing really is it – except the feeling of safe in this moment. Have you noticed that, if you stay in your safe zone for a long period of time, you begin to feel dissatisfied, not challenged and frustrated that you are not doing something that is purposeful or good for you. So the key here, is that when something pushes you, you feel challenged and think that you can’t do it – change the meaning of that feeling – change it to mean that ‘wow, something exciting is about to happen, as I am about to learn and grow!’. If you chose to say that, instead of ‘I can’t do that’ – how would that change your experience of life if every time something seemed too hard – You smiled and said “bring it on” (hey, isn’t that what successful people do??? Hmmmm.........
Money Back Guarantee
Have you heard about our Outrageous, Unheard of, Unequalled, Triple Success, Training and Satisfaction Guarantee???
Success Guarantee #1: We guarantee that if after following our step-by-step system – which you’ll want to do anyway - and completing your chosen course, AND in the unlikely event you do not earn back your entire course fee within 12 to 18 months, we’ll pay you back your investment in the course.
We are either crazy, confident or both:
Training Guarantee #2: We guarantee you’ll be trained by the most accredited training company in Australia, proof positive is the fact that we are responsible for the training of in excess of 1,000 coaches nationally and internationally and growing fast. We challenge any other life coaching training school to match our record.
Satisfaction Guarantee # 3: We guarantee we won’t just train you, and cut you loose. We believe what happens after you become an accredited coach is just as important as what happens before you became an accredited coach. In fact you’ll find our support far exceeds any expectations you have.
Why do we have such an outrageous Triple Guarantee? Simply because we know our training system works if you work with it AND proof positive of what we say is true, is the case studies and testimonials we have from our grateful and satisfied graduates and the 1,000 plus coaches we have trained nationally and internationally.
Enrolling with The Coaching Institute
Your training is provided in a wide variety of formats to aid your learning experience. As part of your Certificate IV in Life Coaching training with The Coaching Institute, you can now receive –
- Your pre-learning pack
- Intake Weekend face-to-face training
- Teleclasses on advanced skills
- Live Coaching Demonstrations
- Professional Development Classes
- Coaching Ethics
- TCI/ICF Core Competencies
- Your own Mentor Coach
- Group Mentoring
- Access to the Member’s Only Website
- Access to the Coach and Connect monthly meetings
- Practice Sessions with other coaches
- Complete assessment for your accreditation
- Fulltime support from an Accredited TCI Coach
- Four different membership options upon graduation
- Graduate network
To enrol, you can download your enrolment form here, or contact your Course Consultant Annie TODAY on
1800 094 927.
The journey all starts with one step… discover your true potential by becoming a member of the leading coaching institute in Australia.
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