TCI exceeded my expectations tenfold! | The Coaching Institute

TCI exceeded my expectations tenfold!

When I started my coaching journey I was looking for a way to further enhance my skills so that I could grow and diversify my career for the next phase of my life. I also wanted to increase my income, opportunities and flexibility whilst making a difference and doing what I love.

As a life coaching student I immersed myself in and completed all of the training that was available at the Institute, including my Diploma, NLP, Master Prac, Trainers Training, EDISC, Values Pendulum and Master Mind.

I founded ART Your Life during this time and it has now been operating for over three years. Whilst it has not been ‘a walk in the park’ it has certainly been one hell of a ride. My signature 7 Week Intensive program has now had over 400 women from all around Australia participate in it (predominately face-to-face in Darwin, however, also from every other state via my online version).

In addition to my seven week intensive I now have an advanced six day program and an evergreen monthly membership for program graduates. I have now also run four NLP Practitioner Trainings and certified over 50 practitioners from those trainings.

I have also now held my first EDISC Practitioner Training in Darwin and was very excited to qualify six practitioners.

Jo Osborne (who I met at that very first Intake Weekend) is an integral part of ART Your Life and as the Master Coach she is now employed full time and works from her home in Echuca, Victoria. I also now engage three other coaches when a seven week program is running and have two part time contractors that assist with all things techy, website and social media etc.

As coaches we specialise in coaching women and now have over 5,000 hours of experience of one-to-one sessions and I literally cannot count the number of hours that I have delivered workshops to two groups of women over the past 3.5 years.

In October 2014 I also co-authored my very first book called ‘Manifesting in High Heels’ with 28 other women from all over the world. The most exciting thing was seeing it go to an Amazon best seller within 48 hours.

Whilst I was a student my biggest turning points were Advanced Prac, (up until that point I had just been playing and making excuses in terms of my study) and also my Trainers Training which helped me to take my public speaking, workshop delivery and stage presence to new and exciting heights.

Within my career my biggest turning point was in 2011 when I resigned from my secure public service job as the Northern Territory’s Police Fire and Emergency Services Health and Physical Training Development Officer. When I did this I then launched my business which combined my fitness instructing, personal training, nutrition consulting, positive body image research and advocacy, and my workshop delivery expertise with my newly acquired personal coaching and marketing (from Master Mind) skills.

Bottom line is, that I put my bottom fair and square on the bottom line! I utilised a re-draw on my home loan and six weeks’ worth of accumulated holiday pay to make ART Your Life happen. My back was against the wall and I had no escape route such as ‘just taking holidays to see how it goes’ or ‘wait til your long service leave’ - as many of my loved ones suggestedJ

Through the learnings in the Diploma program about human behaviour I had become pretty good at working out how to make myself do things. I finally understood what motivated me and what didn’t, and what I responded best to and I knew that putting my back against the wall was the best way for me. I still do this to this day, however, I now do it in a more self loving and compassionate way.

About a year ago I experienced another huge turning point when my business was in financial disarray. It was a huge wakeup call to keep my eye on the numbers and that no matter how much I want to help people and make a difference I am first and foremost a business woman. This mindset has and is now serving me beautifully and I am very grateful for the financial disarray and the lesson that I learned. It helped me turn my business around and take it to the next level.

Within my marketing strategy my most successful channels are Facebook and literally word of mouth. Many of the women who participate in ART Your Life tend to shout it from the tree tops to their friends and encourage others to do the program either in Darwin or online.  In addition to this, the results that women experience and gain during the program speak for themselves and the new way in which they ‘love themselves, their bodies and their lives’ (my mission and slogan), is incredible marketing in itself.

I have previously been advised to implement a referral system whereby participants get a reward such as a fee, a gift or a resource, for referring a friend, however I have a different take on this. No woman that I know wants to make money from helping a friend. She wants to help a friend and encourage a friend because she loves and cares about her. So instead of a referral program I GIVE each woman a $500 gift voucher on graduation from her ART Your Life Intensive for her to GIVE to a friend for the next program. And they do this with much pride and joy.

I have also now been a regular guest on several radio stations which has been wonderful for creating even more brand awareness and knowledge of what it is that ART Your Life does. Whilst the interviews have not been about ART Your Life itself, it doesn’t matter because they have all been about the things we help women with such as, happiness, stress management, health, fitness, motivation, overcoming anxiousness, body image and eating disorders, surviving sexual abuse, mindfulness and how to hold oneself accountable to the promises we make to ourselves. These radio opportunities are wonderful for sharing knowledge and tools, inspiring others and growing the reputation and credibility of myself, my team and ART Your Life programs.

The MCing and guest speaker ‘gigs’ I have had have also been key in spreading the word about ART Your Life and I highly recommend. Some have been paid and unpaid, either which way they are a golden opportunity.

My advice to fabulous coaches is to BE fabulous! And the most effective way to do this that I know is to take ‘The Magic Pill’ every single day. It just so happens that the ingredients of ‘The Magic Pill’ are perspective, perseverance, priorities and perspiration. Your success is dependent on the:

Perspective you choose to have of yourself, the world around you, your experiences and your opportunities. 

Perseverance you have when things get tough - and I promise you they will! That’s just life.

Priorities you choose or don’t choose.

Perspiration you are prepared to sweat by doing what needs to be done and taking action, action, action.

I believe in ‘The Magic Pill’ concept so much that it is what I wrote about in my chapter of the Manifesting in High Heels, and I promise you it is the key to you creating a coaching business you love and are rewarded by.

I believe in ‘The Magic Pill’ concept so much that it is what I wrote about in my chapter of the Manifesting in High Heels, and I promise you it is the key to you creating a coaching business you love and are rewarded by.

Oh good grief, how long is a piece of string?  This year ART Your Life is expanding to run live face to face programs in Melbourne as well as in Darwin.  My signature 7 Week Intensive will start in Melbourne at the beginning of August.  I am right now connecting with potential crew and coaches, sourcing venues and developing the marketing strategy to roll out.  It is very exciting, stretching and somewhat  ‘scary’….as in exciting scary.

ART Your Life’s success and reputation combined with my business mindset and an incredible team have now paved the way for the launch of The Miss ART Foundation. We will be running a six week Miss ART Program for young women aged 16-20 alongside the signature ART Your Life Intensives. Interested young women from this program will then be trained to deliver the Miss ART program for girls aged 12-15 and women who have graduated from the ‘adult’ programs will be mentors for both age groups.

The thing is – Miss ART is for free and fully funded by ART Your Life. It has been my policy that ten per cent of what every woman invests in herself to do our programs is allocated to help our next generation learn to love themselves, their bodies and their lives. Whilst I have been doing this in an ad lib manner since I started the business by providing free coaching services for teenagers and a one off two day Miss ART program I am now excited and quite humbled to be able to launch it in a manner that will be sustainable and incredibly powerful.

In addition to this I have just started to write my first book. I figured that if I can write a chapter then yes of course, I can write a whole book and I best get to it! J  I am also creating a range of ART Your Life products such as coffee cups, daily motivational cards, calendars and t-shirts.

And one more thing I am exploring some potential partnering opportunities and am also developing an affiliate program.  You see the thing is one of my nine business values is ‘oysobility’ and yes I made this word up and to me it means the world is our oyster and full of possibility.

The depth of the programs at TCI exceeded my expectations tenfold. Not only did I gain the knowledge and encouragement I needed to become a fully qualified personal coach, I also learned world class contemporary business and marketing strategies that were pivotal to the launch of ART Your Life.

On top of that I met Jo Osborne, whom I call my partner in purpose. I also made some incredible friends, connections and contacts, and for all of that I will be forever grateful.

Catie can be contacted on 0411 383 761.

Catie Kirke
- ICG Credentialed Master Practitioner of Coaching
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