My Story | The Coaching Institute

My Story

My name is Noppadon Tungwatcharin or Nop as my friends call me. I live in Bangkok, Thailand, with my wife, Rak, and my daughter, Fah. I am now enjoying my life as a Success Coach & Trainer under my own brand, MAX Potentials.

I started my journey with TCI in February 2011 after learning about TCI from my mentor, Jimi - Potchanart Seebungkerd, who also studied with TCI. When I began my journey, I only wished that I would learn some coaching skills so that I could return to Thailand to work as an executive coach for corporate. In fact, I did not know much about Life Coaching, had some doubt about it, but decided to trust my mentor and took the journey anyway. Wow, I never knew that this decision would change my life and that my world would never be the same again after I flew to Melbourne to attend my first training with TCI - which was indeed the 7-day NLP Practitioner course, to be followed by my Weekend Intake.

I was 44 years old at the time and was in the midst of shifting my life direction from a corporate banker, where I spent 15 years of my life and felt like being imprisoned. I worked so hard in banking, trying to chase “success” like money, title, recognition, acceptance, pride, social status, etc. But despite the fact that I had it all eventually (my last position was Senior Vice President at HSBC), it did not matter that much to me. I was losing my health, I was losing my time with my family, I was feeling stressful very often. I started to question myself “is this the meaning of my life?”. Then after reading a book “The Success Principles” by Jack Canfield along with many other books, it became clear to me that there was a better life waiting for me but it needed to be my own version of success rather the social definition of success.  After a few months of reflection, I decided to leave my familiar world as a corporate citizen to a more balanced and yet more mentally rewarding life as a trainer and coach.

Now I have my own company, MAX Potentials, with a soaring Phoenix as my corporate logo. I so believe in every human potentials that I believe we are all Phoenix birds. We will face challenges, problems and all sorts of obstacles, just like the Phoenix burning itself in flame. However, we will reborn again from the ash once we overcome all these trouble in life and will rise and shine gracefully once again.

Over the last few years, I have been working with corporate, as a trainer and coach, developing their executives and talents to be come the great leaders. I actually use the life coaching models learned from TCI, along with Anthony Robbins and Jack Canfield, which allows me to differentiate myself from other trainers/coaches and also produce success in assisting people to achieve the outcome they and the corporate desire. 

With the skills I learned, I am now being asked to coach CEO, Vice Presidents, Directors, Senior Managers of several corporate in Thailand, bot locals and multinationals. I also run series of workshops, starting from Leading ME to Success (focusing on unlocking and unleashing potentials inside each participant to achieve their desired success), Leading TEAM to Success (focusing on teaching & developing participants’ coaching skills), and lastly Leading CLIENTS to Success (focusing on using NLP to understand and serve the customers).

My aspiration is now to bring these life skills (life coaching & NLP) to the general public. Thailand and its people will benefit so much from learning and applying these skills in their life. I have been inspired by Anthony Robbins and that is where I am going next.  I will be the Anthony Robbins of Thailand (or just call me AnthoNOP Robbins lol).  This journey has already started. I am proud to say that I did it - my own first public seminar “Drive to SUCCESS” on 4 December 2013, where almost 500 people came to learn how to reclaim their life and start living their dreams. Thailand was once called “The Land of Smile” and I will bring the smiles back to Thai people once again.

My journey will continue and I am grateful to have good friends, teachers, mentors, and TCI to walk with me along this journey.

Noppadon Tungwatcharin
- Diploma of Life Coaching
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