12: Online and Social Media
Think of your blog, twitter, your business Facebook Page, your website and all the other wonderful platforms that can be found online. Understand your market: what platforms do they use? If you find your clients prefer using Twitter, then focus on that. Often you’ll need to maintain a presence on a number of different websites.
13: Traditional Media
Think newspapers, magazines, everything people used before the internet was a thing. Again, understanding your target market is vital here. If you are focusing on coaching retired people, for example, they may feel more comfortable reading the local paper and not use Facebook at all.
14: Word of Mouth
This is perhaps the most powerful tool that you can use, especially when used in conjunction with social media, if that is relevant to you. People are more likely to choose the assistance of a service provider recommended by a friend, or avoid them if the friend hated their experience. If people are saying amazing things about you, your business will flourish.
Client testimonials are a great way to utilise the things people are saying and include them on your pages and websites too. Sure, it’s not quite the same as being recommended by a friend. Yet it does give the viewer a glimpse of other people’s satisfaction. Remember to respect the testimonial giver’s privacy though, tell them how you plan to use it and ask if they would like their real name or a fake name accompanying the quote.
15: Your Own Coaching Community
Being a part of a positive and supportive community is a huge boost, and a change for you to support others who have supported you in the past. Keep in contact with the people you meet through your training at The Coaching Institute. It’s a great way to build new friendships and help each other overcome challenges and improve.
16: A Coach of Your Own
Everyone needs a coach at some stage through their life, and sometimes we need that bit of assistance from someone else in our own personal or professional challenges. This doesn’t have to be a formal arrangement. Think about your coaching community and the friends you have in it, people are often willing to help you out, especially if you’ve helped others too. If you’re helping others, it’s always important to make sure that you look after yourself too.
17: Keep Doing What You Love!
Lastly, and most importantly, coaching is awesome. If you’re here because you love it, keep going! No matter how crowded the market gets, your passion and skill will win out. There are always new challenges, but you’re investing your career in helping people achieve their dreams and bettering themselves, and there’s nothing better than that.
How do you set yourself apart from the crowd? Got more ideas to add to the top coach list? Let us know in the comments below!
Hiring a coach is a significant investment of both time and money, so an important first step is to determine whether your organisation is ready to commit to coaching at this time. Whether your organisation develops a comprehensive, in-house coaching program or contracts external coaches on a temporary basis, coaching is growing and being implemented throughout organisations globally.