So I started out by thinking well what's my narrative, where's my journey going that's going to make the most sense. I was within the film media entertainment sector. That's where I basically started to look for my clients.
I did a lot of pro bono work with a lot of emerging people in our sector as a way for me to basically start feeling comfortable about being able to charge because I was seeing value.
I was starting to realize that was how I was going to feel more comfortable about what I charged per hour.
I've spent hardly anything on marketing myself...
I'm starting to see the calibre of my clients and I suppose there's seniority in the business, they started seeing value, and so it was all just staying within the industry. Now most of my non-media sector clients are all through referrals.
I was able to just stay steady. So I don't think I've spent hardly anything on marketing myself because I would just have a lot of free time in my industry.
But I was very clear on where I wanted to serve and I'm still very passionate about the film industry.