It enables us to access time and space equally equally, spreading attention across all aspects of it instead of limiting it to the problem or our perspective of the problem.
With the Critical Alignment Model, it is a forced choice. It forces us as potential leaders to stop doing our preference—the thing we're comfortable with, the thing we think is right—and to take care of every single dimension equally.
If you use it for building leadership skills and a great team, you will create a much stronger business. And your leadership ability will grow up as well because you're taking care of four dimensions even though we all have a preference for one.
So, it starts with four quadrants that invite a Meta perspective, with the centrepiece being Our Purpose. The Vision or Environment is why this matters. It's values and assumptions.
Apply it to one action, say, answering the phone. The question to ask firstly is, 'What do we want to achieve?' If you're in Implementation mode, the answer would be, 'I answer the phone because someone's ringing.'
That is not the purpose of answering the phone.
The purpose is to wow the person on the other end.
Answering the phone is never a task. It is a mission.
Think of the story of the person who visited a beautiful cathedral that was being built. He asked the first stonemason he saw what it was he was doing. "I break my back every single day cutting stones. I'm exhausted. It's the toughest job."
A second stonemason was asked the same question: "My career is to make beautiful stones. It is my chosen profession and I take pride in my work."
A third stonemason cutting stones, said, "I am living my ultimate purpose. I am creating a thing of beauty that will stand the test of time."
That's the difference between having a job, a career and a purpose. If someone in your team sees what they do as a job, they are in the wrong job. People in task can't elevate their thinking and see the grander vision.