How have you transformed personally?
I’ve been able to stop judging things and choose different filters. You suddenly start to realise that everything is your choice. I used to get frustrated and a coach told me that was a choice ... and said, “Why don’t you choose fascination and wonderment instead?” Next time I caught myself being frustrated I thought, ‘Why don’t I be fascinated instead?’ and it melted away. I thought, 'That’s cool, what else can I use that for?’ So now I am in one hundred per cent charge of my life and my choices.
What do you know about yourself now that you didn’t before TCI?
I know that I was lost for about ten to fifteen years of my life. I was diagnosed with cumulative traumatic stress disorder from being in the military. I call those days ‘the angry man stage’ and it was a sucky time but it made me into the person I am now. I used to hate failure but now I get really excited when I mess up. It’s an opportunity to learn and grow.
Where are you at on your coaching journey?
My business name is I Am Enough Coaching and it’s professional personal development, so working one-on-one with individuals and I also do leadership and team training, workplace culture. Optimal clients is around ten one-on-one, and with businesses I could probably handle about fifteen. I’ve been turning over 100K of invoice business for nearly eight months now, that’s 10-15K a month. I work 10 or 12 hour days but I love what I’m doing so it’s not really work.
The big turning point with your coaching journey?
I got offered the opportunity to write a stress management program and I was searching out ways to do it at minimal cost. I went to a yoga studio owner and said, "Could I come in and do some talks to your clients?" and she said, "Yeah, that would be $100." She said, “I’m running a business, why would I expose my clients to you if I get nothing from it? You’re going about it the wrong way.” She suggested I go away, write the program and she would rent me the space and get her clients aware of it, and it would mutually benefit both of us. That gave me a big kick up the ass: this is business, not fun. So that really kickstarted a business because I had a product I can sell, social proof via testimonials and I’ve gone on to deliver hundreds of talks.
Your most successful marketing strategy?
Definitely social but it’s been a slow burn. It’s taken me three years to build up to over 5000 followers. I’m constantly sharing, posting. I am consistent, I post at least once a day—if not four to five times—on my page, group, personal page, Instagram.
Advice for other TCI coaches?
Say yes and work out how as you go along. That would be my biggest tip to anyone in life, just say yes and work out how. It just opens up so many possibilities in life.
Three things you can’t live without?
Mobile phone. Shirley. Education.