Our world is made for ease and for things to be comfortable which is why we have to be careful. We get used to a certain life so when things are uncomfortable it’s mentally hard to deal, which is why you need to know the simple way to do the things you're avoiding.
Our brain, our unconscious mind, is programmed to find the path of least resistance.
When therapists are working with someone in the early stages of Alzheimer’s Disease, one of the things they do to keep the brain firing is get them to do new stuff.
Let’s apply this to coaching. In the beginning with your sessions and business and achieving goals, it’s all new. There’s going to be a series of things that are really challenging that you have to learn about.
It could be sales, marketing, social media, whatever. It doesn’t matter but the key is you need a relationship with saying “I am uncomfortable with this, but I’m going to do it anyway.”
You have to face those things consciously. Otherwise I guarantee you’ll never get to do them.