We're going through massively changing times, and when it comes to how to pivot online in 2020, most people are approaching that problem with deductive thinking.
They're looking at their business and thinking, 'How do I replicate that, or logistically manage this with the limitations that exist right now?' as opposed to seeing it as an inductive opportunity to reinvent their business. rethink their products, reconnect with their market in new ways.
Rather than trying to rework what exists right now, they key is to look at what hasn't been thought of yet and work out how to create that.