Building rapport online as a coach happens when you create a space of safe exploration or no judgement.
"When you're coaching clients, let go of judgement. Maybe you are a devout Christian and your client is an atheist. Or it could be the reverse. No judgement. Full love for your client," says Matt.
"They need to know you're not here to change them. That alone is amazingly refreshing for people because they're used to being with people who tell them what to do all the time."
Also let go of giving advice. "Coaching is the opposite of giving advice."
It's all about evidence based framework, or models, based on a body of work we know makes a difference now. There's a study of love now, and "Brene Brown studied shame, there's Dr Sue Johnson's work around attachment theory," said Matt.
"We're doing our own research right now as a school."