Inspired? Here's how to bring it home if you want to get more clients for your coaching business.
So, you and your future clients have noticed each other. "This is all about 'How to be the one when your market meets you'", said Glam.
"People fall in love with you and your mission, not what you sell. So the key thing is introducing yourself in a way that makes clients want to fall in love with you, learning how to language your value."
Start with using your name and the business you want to have. Then in three dot points, list your product or services you would deliver through your relationship with your future client and three key benefits your market would achieve.
Bring it home with "I trust this is the beginning of us ... " and insert whatever is relevant to what's possible in their future. It could be, "Us getting to know each other and build the business you've always dreamed of." Then finish off with a doable action for the next contact: "I look forward to our next Zoom meeting."
Advised Glam, "The golden rule of marketing is you always bring it back to one step they could take next."
In a nutshell, you've said how you serve, how your products and services translate into benefits, chunked it up to the bigger vision and goal, and futured paced the outcome they could have with you.
And there's your first marketing copy in the bag.
This is when you seal the deal, or become the only one in their mind.
Use TCI's set of 21 special questions and "you will understand your clients better than they know themselves," said Glam. "You will become the only one for you in their mind."
Is that a romantic Bruno Mars song we hear? Go find some business chemistry!