So here's the generosity marketing model that in the last 15 years has seen TCI do $150 million in business.
It really works. It's fantastic.
The thing to know is it's not about the transaction, it's about helping the person transform. It's not about the dollars. Whatever you think you're holding onto that is so precious to you, your best stuff, that's what you're going to give away.
On that note, presenting my CARE model:
C: When you make contact, make it matter. When we first meet, make sure you get to know me enough to know you want to hang around.
A: Is for arrival, that feeling of 'I've arrived in my posse, I don't need to be somewhere else. There's something going on here that relates to me, and they get me.'
R: Is for relationships, or belonging. A key need for everybody is they've got to belong. We don't want to be alone or isolated. These are not good times for being alone, so you've got to build that relationship where they feel they belong and are safe with you.
The thing is that people don't join for the content. There's YouTube and everything is available online. People join because they want to have relationships.
E: Is for experiences based on emotion and not just transaction. People aren't going to come just because there's dollars to be exchanged for something. They stay because there's something going on that elevates them.
S: And the S is make them feel special. Give them gifts to elevate their lives or so they have a brag story to tell at night over dinner. Then they're going to stay and play.