The second thing is the structure of the business. It still blows me away now how many businesses have no internal structure and would be well served by a business coach.
Business coaches understand the need for—and know how to implement—structure and processes, manuals, training, benchmarks and KPIs.
One of my first jobs was a sales job, but I never got any sales training. I didn't get trained once! I never had a system taught to me on how to actually sell so the business was heavily reliant on employing people who already had a natural ability.
That's a crazy way to run a business.
Again, as a business coach you don't have to understand the craft of the business—for instance, if you're a media company, your craft is media—just how to run if from the top levels of environment and structure.
The exciting thing is business coaching is something you can trained in, and it adds a phenomenal amount to any business.
Right now is a great time to up-skill.