There’s two parts of our brains. The first part is the conscious mind which is where we make all our decisions and come up with great ideas about what we want to become, achieve, have.
All of our goal setting happens in the conscious mind, then there’s another part of our brain—the unconscious, the subconscious—and this is where an even deeper set of goal setting and achieving is happening, and it’s very much connected to this thing called your values.
Your values are emotional states you want to experience on a regular basis. If your values match your goals—your goals being what you say you want consciously—your values are your unconscious emotional command centres that are going to move you towards achieving your values every single time.
If your values are out of alignment with your goals you will never achieve your goals.
So you have someone who values comfort and freedom, and they love feeling good all the time and not having pressure. They don’t value things like discipline and are moving away from that. They want to feel how they feel.
Then they have a goal, which for argument’s sake we’ll say is losing weight. They want to be in the best shape of their life. To have that goal, there are certain values that need to come with it.
To have really great health you have to value discipline. When you’re at work and people are bringing around the cakes and biscuits, you have to not just have discipline but value discipline over freedom or comfort to be able to say no to the cakes.