As coaches, we always provide products and services that are of immense value to clients. However, one of the key challenges we often face is being able to effectively market ourselves to the outside community. Quite a few of us, who are in early stages of setting up our business; or are looking to expand their presence in the market may not a clear view of what they need to do to market themselves. We may often be faced with the question- “I have great understanding of how I can address my client’s problems, however, how do I ensure the client knows about how I can add value”? This is where marketing comes in, and how having a marketing plan can be a very useful tool to propel our business.
So let’s start from the basics, what is marketing? To quote one of the standard definitions of marketing, “Marketing is the activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. A simpler view would be “Marketing deals with identifying and meeting human and social needs and meeting them profitably”. So how does it apply to what we do? This article, the first of 6 parts attempts to look at a few aspects of marketing and how we can leverage that to our advantage. I trust this will be valuable to anyone who has often wondered “Marketing, what does that mean for me?”