Life Coaching has become hugely crowded and anyone can call themselves a life coach. Although it widely opens up the channel for passionate people who want to make a difference, it also has its repercussions – for starters, how do you differentiate between two life coaches?
It’s simple – if you’re in it half-heartedly, tinkering with the idea of coaching on the side, between your busy job, family and social life, then maybe, maybethis won’t affect you.
But if you’re someone who wants to coach full-time, even though you cannot at present, you have those plans for your future, then this is for you.
Niche-ing (as marketers like to call it) or specialisation is finding what makes you different from the coach next-door.
You’ve probably heard of the formula to find a niche – it usually goes something like this:
“I help [your demographic] who are [struggling with something] to find [a solution to their problem] so that [gain a benefit]”
Example: I help new entrepreneurs who are juggling multiple clients in their business to find the balance and manage their time so they can attract a lot of income without the burnout.
The good news? Your niche is usually in front of you – it's your own story.
For example, if you’re a relationship coach who went through an abusive relationship and overcame the hardships, you can speak about your experience and carve a niche out of it.