TCI Foundation: Fighting Bear Bile Farming & Saving ‘Jingle’

Jingle is a happy, playful and sociable bear who loves the company of the other bears. These days, she’s often be found playing in the enclosure or lying in the soft grass under the sun.

It did not start out that well for Jingle. On a freezing cold evening in 2009, missing her right front paw, the little bear was found abandoned, stuck up on a tree. Luckily she was not too far away from Animals Asia’s rescue centre in Chengdu.

Thanks to Animals Asia and the TCI Foundation, Jingle was given a new life after the horrific episode of what was probably an escape from a bile farm or while being transported to one.

Meet Jingle.

Jingle is a happy, playful and sociable bear who loves the company of the other bears. These days, she’s often be found playing in the enclosure or lying in the soft grass under the sun.

Oh and she’s best recognised by her big Mickey Mouse ears!

It did not start out that well for Jingle. On a freezing cold evening in 2009, missing her right front paw, the little bear was found abandoned, stuck up on a tree. Luckily she was not too far away from Animals Asia’s rescue centre in Chengdu.

After a dramatic rescue, she was taken safely home.


Thanks to Animals Asia and the TCI Foundation, Jingle was given a new life after the horrific episode of what was probably an escape from a bile farm or while being transported to one…

Jingle is not alone. More than 10,000 bears are kept on bile farms in China, and the numbers are close to 1200 in Vietnam.

There more bears like her… Mickey, Andrew, Jasper, Zebedee, Oliver, Peter, Chocolate Tara, Mausi… who are being cared for in China and Vietnam by Animals Asia with the support of the TCI Foundation.

The TCI Foundation is proud to be associated with the organisation and help make a difference to the lives of these animals.

“Since 2010, The Coaching Institute Foundation has consistently donated funds needed … to remove a significant number of bears from cruelty and [the Foundation] continues to help raise awareness of the horrors of bear bile farming in China and Vietnam.”- Animals Asia

About The Coaching Institute Foundation

The Coaching Institute Foundation, for us, is a way to being a “good business”.

The Foundation was founded based on the premise of taking The Coaching Institute’s success, along with the help of our student community, and sharing it in places where we can make an impact, causes which often fall through the cracks because they are so ugly, unpopular or unseen by the people who can help.

So far, the Foundation has donated generously to various causes around the world.

A message from Sharon Pearson, Founder of The Coaching Institute Foundation:

"As we grew, and helped empower thousands of coaches around the world, I realised there was one thing missing... There were so many places where the opportunity to 'Live Your Dream' was simply unavailable. There were so many people who would never know that they could pursue their own version of their purpose.

So I started The Coaching Institute Foundation.

This is really important to me. It means I am getting beyond what I do in my company, and reaching groups and individuals who would, without this support, be experiencing unnecessary hardship."

How You Can Contribute: The Moon Bear Café

As a TCI student or guest, you can contribute through our student cafe here at The Coaching Institute campus in Melbourne. All profits from the Moon Bear Café go toward The Coaching Institute Foundation.

Want to Learn More?

For more information, please contact The Coaching Institute Foundation at 03 9645 9945.

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