How the International Coach Guild (ICG) Started
The ICG started in 2013 as a way to provide the highest standards of training and recognition for coaching students, and for coaching schools.
A group of 143 passionate coaches founded ICG. Since then, it has attracted hundreds of members, primarily within Australia.
The founders of ICG believed that coaches should have a choice in their coach training, and how that training is recognised.
Until 2013, the ICF was the only real choice coaches had. An alternative was obviously needed, one which provided significant points of difference, contrast and choice for coaching students.
The standard requirement for recognition as a credentialed coach was one simple assessment.
The ICG took things to the next level requiring you to complete a minimum of three rigorous assessments in order to be recognised as a coach.
- Practical skills
- Case study
- Written Assessment
An additional written assessment is required for coaches applying for recognition via the ICG’s Portfolio Pathway to demonstrate their coaching knowledge and skills.
In comparison to ICG, other coaching bodies have only a maximum of three assessments, some of which are multiple-choice questions and less formal.
There was a time when a school had no formal requirement to train a coach in business, marketing and client conversion strategies. The focus was solely on coaching skills.
The rigorous training and assessment process has been an effective preparation for ICG members to gain more paid clients, build their coaching practice and make use of effective marketing rather than just building their coaching skills.