So what does marketing mean?
- Attracting the right client
Is it an expense or investment ?
It should be the biggest investment you make and if you aren't getting a return then you must be doing something wrong. Harsh but true.
Affiliate...referral...networking...partnership...advertising...there are loads of avenues you can take.
Trouble is most business owners don't set a goal for their marketing so it makes it difficult to measure their level of success.
It could be that most feel marketing is too ...difficult, too time consuming, too complicated, too personal or not personal enough.
It's important to know who you are or at least who you want your audience to know you as! Be consistent as a business owner and as a marketeer.
Then you need to get clear on who you want your audience to be. The marketing industry calls your ideal client an avatar.